ANNUAL REPORTS AS MARKETING TOOLS

Annual reports are more than just financial summaries—they’re key marketing tools. Design on print plays a major role in conveying a company’s achievements, values, and future goals. The design should blend professional elements like charts and graphs with engaging visuals, creating a report that’s informative and visually appealing.

Contrast is one of the most effective ways to highlight important elements in design on print. It creates visual interest and guides the viewer’s eye. By varying text size, color, and font weights, designers can ensure that the message stands out. Contrast can make headings pop and ensure that content is scannable and clear.